After you have finished with your sub-headline it is time for the main body text. You should start out with a lead-in to the bullet points.
An example would be: When you sign up for the XYZ newsletter you will discover…
After this statement you would want to start listing 5-8 bullet points. Here are some tips for writing your bullet points…
- Each bullet point should be 1 sentence, no more than 2 sentences
- Each sentence should be short
- Each bullet point should list a benefit of your newsletter/product
- Make them stand out. Use bold on 1 bullet point and regular on the next, then bold again etc…
Check out the bullet points used on the squeeze page located at www.marketingsecretsteleseminar.com/spider
Notice how short and specific the bullets are. Notice that they tell you the benefit of using her service.
My next post will talk about the call to action.
Keep Moving Forward!
-Dave
List Building Secrets Revealed
