When you are writing out your opt-in page copy, there is one element you don’t want to forget about.
The closing
All that I include in my closing is a simple statement. This closing statement is meant to add some trust and help the visitor to feel safe entering their personal information.
The way I close is by adding the statement:
We will NOT rent, trade, or release your name to any third party for any reason – ever. We respect YOUR email privacy and hate spam with a passion.
That simple statement can substantially increase your conversion rate.
That finishes off the areas of the squeeze page and I will begin talking about SEO for your page next time.
Talk soon…
Keep Moving Forward!
-Dave
