What is SEO or Search Engine Optimization?
If you have a website – whether it’s an online store or simply an informational site – you have likely heard about SEO. It’s like high school peer pressure: “everybody’s doing it!” SEO has become the name of the game if you want to enjoy higher rankings in search engines.
Getting people’s attention
Long before there was an internet, people worked hard at getting someone else’s attention. Stores used billboards that were shocking and unusual, television commercials struggled to get and keep the attention of people. Even door-to-door vacuum cleaner sales men would dump dirt on the clean carpets and vacuum it up.
If you run a business you know that there is plenty of competition out there and each one of your competitors is working just as hard as you to get the attention of the consumer. Then the Internet came along and it got a whole lot worse.
Keep Moving Forward!
-Dave
