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The Problem With SEO

The problem that users have encountered with SEO over the years is this:

When one of the important factors in the algorithm becomes common knowledge, website owners put a lot of effort into their website to shape their site to comply with that factor (like keyword stuffing, for example). Unfortunately, that means that those websites are trading position on a search result for something else: they are trading position for usability.

If you are a retailer and you are eager for the top spot, please heed our advice: loading up your site with one or two of the SEO strategies can only get you so far. When you do that, you’ll often make your site less readable and enjoyable for your viewers. So, you may get a higher ranking, but you are not longer selling people your product nearly as well, for example.

A very common mistake made with SEO today is with keyword densities.

Why do search engines rank sites anyway? What are they trying to achieve?

I will save that answer for my next post :-)

Talk soon…

Keep Moving Forward!

-Dave

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