When you are writing out your opt-in page copy, there is one element you don’t want to forget about.
The closing
All that I include in my closing is a simple statement. This closing statement is meant to add some trust and help the visitor to feel safe entering their personal information.
The way I close is by adding the statement:
We will NOT rent, trade, or release your name to any third party for any reason – ever. We respect YOUR email privacy and hate spam with a passion.
That simple statement can substantially increase your conversion rate.
That finishes off the areas of the squeeze page and I will begin talking about SEO for your page next time.
Talk soon…
Keep Moving Forward!
-Dave
Email Marketing Secrets
Posted in: List Building.
Tagged: Conversion Rate · Element · email marketing · Email Privacy · Passion · Seo · Squeeze · Third Party · Writing Copy
We discussed the main page body and went over listing the benefits of your newsletter, ebook as your bullet points.
Now we need to address one of the most important parts of the squeeze page, the call to action.
You need to specifically tell your prospect what they need to do. Take a look at my squeeze page at: www.curestressandanxiety.com
You will notice when you scroll down the page that I am very specific when I tell my prospect to enter their first name and their email address. I also tell them to click the Free Instant Access! button.
I specifically told them what to do. You will also notice that I added a small statement to help them to feel safe by letting them know that their information is kept 100% confidential.
This call to action model has been proven time and time again to be very successful.
Next time I will talk about the closing.
Keep Moving Forward!
-Dave
Internet Marketing Secrets Revealed
Posted in: List Building.
Tagged: Action Model · Bullet Points · Ebook · Email Address · Instant Access · internet marketing · Squeeze
After you have finished with your sub-headline it is time for the main body text. You should start out with a lead-in to the bullet points.
An example would be: When you sign up for the XYZ newsletter you will discover…
After this statement you would want to start listing 5-8 bullet points. Here are some tips for writing your bullet points…
- Each bullet point should be 1 sentence, no more than 2 sentences
- Each sentence should be short
- Each bullet point should list a benefit of your newsletter/product
- Make them stand out. Use bold on 1 bullet point and regular on the next, then bold again etc…
Check out the bullet points used on the squeeze page located at www.marketingsecretsteleseminar.com/spider
Notice how short and specific the bullets are. Notice that they tell you the benefit of using her service.
My next post will talk about the call to action.
Keep Moving Forward!
-Dave
List Building Secrets Revealed
Posted in: List Building.
Tagged: Benefit · Bullet Point · Bullet Points · Bullets · Sentences · Squeeze
Lets discuss the sub-heading of your squeeze page. When you are putting together your squeeze page you need to let your potential subscriber know what is expected of them and what they will receive in return.
You really need to convey this message in one sentence. Here is an example from my squeeze page on my stress and anxiety newsletter page:
“Give us 60 minutes per week and we’ll Show You How You Can Eliminate Stress, Overcome Anxiety And Ease Panic Attacks”
I am telling the prospect what is expected of them. The prospect is to give me 60 minutes per week.
Now I tell them what they will get in return, they will learn how to Eliminate Stress, Overcome Anxiety And Ease Panic Attacks.
I like to close the sentence by putting my name after wards.
- Dave McDonough
I have my name align on the right side of the page. You can see a sample at:
Overcoming Stress and Anxiety
You will see my headline, sub-headline and my name.
My next post will go over the body/bullet points.
Keep Moving Forward!
-Dave
List Building Secrets Revealed
Posted in: List Building.
Tagged: 60 Minutes · Bullet Points · Heading · How To Eliminate Stress · Newsletter · Overcoming Stress · Panic Attacks · Squeeze · Stress And Anxiety · Subscriber · Wards
The most important part of a squeeze page is the headline. This is the first thing a visitor will see when arriving at your website. Here are some tips to help you create a headline that sells.
1) Make your headline font red. The reason for red is that it captures your visitors attention and makes them focus on that headline.
2) Make your font Tahoma. Tahoma is much easier to read than the other fonts. You should also make it large. 28px is pretty good starting point.
3) Use a statement that makes your visitor curious about what they will learn by reading more. You can see an example of this by reading the headline at www.curestressandanxiety.com
4) If at all possible, try to use some words that end in ly. Studies shaw that words that end in ly tend to drive up sales and opt-ins.
My next post I will discuss the sub-head and the above the fold area of your squeeze page.
I would appreciate any comments you may have below.
Keep Moving Forward!
-Dave
List Building Secrets Revealed
Posted in: List Building.
Tagged: Focus · Fonts · Good Starting Point · Ins · Shaw · Squeeze · Words That End In Ly
