Before I get into any specifics, watch this short video that details some interesting facts about Social Media that you may not know:

Lets recap some of the facts in the video:

How many years do you think it will take for you to reach 50 million users?
Radio- 38 years
TV- 13 years
Internet- 4 years
iPod- 3 years

Fact: Facebook alone has added well over 100 million users in less than 9 months
Fact: 80% of companies are using LinkedIn to primarily find their employees
Fact: Mashable announced Twitter’s numbers will double by the end of 2009 to 12.1 million users, and gap up another 50 percent in 2010 to bring the service to a total audience of roughly 18 million registered users.

If these statistics don’t make you wake up and smell the Media Revolution then you are going to lose the Social Media battle.

How about this scenario: You have an upset customer (it could happen) and this person happens to have a Twitter following of 25,000 followers and 1500 Facebook friends. They talk about there bad experience and now 26,500 people instantly know about the experience that person had. I hope you realize that statistics show that if a person has a Fantastic experience they tell 5 people. If the same person has a bad experience they tell everyone they meet!

Social Media if used strategically by a Business can fix the issue before it gets out of hand. I actually had someone saying bad things about me when I had an exit pop installed on one of my sites and when I seen how many people didn’t like it, I apologized publicly and disabled the exit pop. After about two days everything was cool.

My point is to NOT take Social Media lightly, It is here to stay!

You are Amazing!

–Dave